“Try” a work at your home and decide whether to buy it

While the art market reacts to post-lockdown, art galleries continue to pursue new sales strategies. After the initiative proposed by the Lisson Gallery based on augmented reality to help collectors imagine works of art in their homes, one of the most innovative and unconventional initiatives is the one proposed by Ayo Adeyinka, owner and director of Tafeta, a gallery Londoner who recently launched a new initiative called Six for Six, on his website.

How does it work? The gallery sends up to three works at a time to a potential buyer or collector, who will be able to live with them for a maximum of six weeks before deciding to buy one or more works.

The new business model thought before the lockdown, but started only in March, continues also in this reopening period, and provides for the possibility of purchasing the work by paying the installment in six months, from which the Six project takes its name. for Six.
Currently the prices of the available works vary from £ 1,800 to £ 12,000 and are limited to works available in storage and, as Ayo Adeyinka tells Artnet News, “We all take risks. The weight is on the gallery, not on the collector. “

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