Pace Gallery presents a new adventure that aims to reinvent the way art is shown
The Pace Gallery launches Superblue, a new pioneer enterprise of an unprecedented model for artists to present their work – and for the audience to engage with it – outside the traditional structures of museums and galleries. Created in response to the growing interest in experiential art, Superblue will open in December in Miami an experiential art center that will not sell works of art, but will present artistic experiences.Superblue presents the leading artists and pioneers of experiential art, that reflect a wide range of artistic practices and experiences such as Nick Cave, Mary Corse, Simon Heijdens, JR , the French photographer who focuses on topics such as migration, displacement and prison and James Turrell, the famous artist who works on light and space. “Superblue represents a necessary evolution and destruction of the artistic ecosystem, provides artists with the resources they need to realize their ambitious ideas and involves the public, which thus becomes an integral part of the work itself,” says Marc Glimcher, President and CEO of Pace Gallery and co-founder of Superblue together with Mollie Dent-Brocklehurst.
