Online travel expands trade show times
To continue their trade fairs during the Covid-19 pandemic, numerous galleries and art fairs have chosen to “move” online.Both major international and minor fairs have made diversified decisions to meet the reference galleries and address the lack of an on-site audience, focusing on the time span granted by the use of online platforms even outside the canonical period.
For example, the Dallas Art Fair, postponed in early October, anticipated the gallery proposals on an online platform on the dates of the original fair.
Waiting for the 27th edition, scheduled as usual in the autumn, from 6 to 8 November, Artissima also presented Fondamenta, a new digital project visible online from June 5 to July 5 in which it presents well in advance the main works of each gallery.
Others, such as the Stockholm Market and ArteBa fairs, have chosen to follow the invitation of Artsy, proposed as a media platform to bring the galleries together and facilitate the meeting between supply and demand, through the online replacement of the usual on-site fair. On this line, The Other Art Fair – a fair entirely dedicated to emerging art – following the cancellation of almost all the world stages of its calendar, has launched a format via web in collaboration with Saatchi Art Online Studios, which allows to view and buy the works of artists who are part of their circuit for a much wider time.
Especially at such a delicate time the will is to keep alive the relationship that binds fairs and art galleries and attract a new audience. The digital race has therefore granted, a redefinition of spaces and especially of times, considered now imovable in the fair sector with regard to real events, but potentially without limits in the new online environment.
